Discouraging longs is a primary long term motive by mm's etc who either profit by shorting every peak(and etmm has purposefully created many intra-day peaks itself just so they can short from there)or stealing shares cheap long.
It is continued mm manipulation-not market forces-at work-as you can see just by following etmms activity on level 2.
But there are many upcoming positive events/catalysts which should break that manipulation again,as occurred after the 12-30 PR. When that happens the stock could shoot up significantly because it has been artificially depressed again for a long time.
They know nervous nellies are unable or unwilling to do dd or even grasp the dd done by others. Thus special interest groups continually shout fire to create a culture of fear,block new blood,scare off old blood. Thats the nature of the game. People should stand on the burgeoning fundamentals instead of being swayed by the "shout fire"special interest group.
Its extremely difficult to find another stock at this point in transition. Once these other catalysts are manifest market forces should again prevail.