IMO...drop the "Stain Remover"...you don't need it...it does more harm added than it does help...it limits you to a "Stain Remover" in the average consumers eye...WD-40, Clorox, Goof-Off, and Kaboom are all examples of product names that didn't need name designators/product descriptions to get customers to know what the product did...they were avertised in the right way...that's what we need. I got an idea of a ad campaign...run a campaign asking the consumers..."Can you find something 1000+ can't do"...then the response would be some off the wall thing like..."it can't clean the stain off Charlie Sheens bad boy image(or anyone who is looked bad upon by the media at the time of the ad's creation)"...and then we'd follow up by saying..."yea, maybe we can't do that....but we can do....(state 5 or 6 cleaning techniques/usages)........each ad/commercial could have different scenarios leading to 5 or 6 new things....
-This shows that we are truly versatile
-Shows we truly have limitless usages
-Gives us some needed exposure commercially by using a famous person's name
-adds humor which customers will remember and talk about...
This makes me think about the "stay up late with BK(Burger King) campaign...it used humor and a catchy phrase...something we could use as well...
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