Very interesting, this is a big deal IMO for Pompis, whether it translates to PFOB of course remains to be seen. I remember a few months ago when we saw the Piolin involvement and now this. For those who didn't follow the discussion a few months ago, Piolin is one of the top radio DJ's in the country who was pitching Pompis on the air. If they are expanding out from this to further partnerships with Univision this is no joke. For those who don't know Univision or Spanish language TV and radio, this is as big as it comes. I worked for Univision in the past and have studied and know this market pretty well and the way Holigan has been targeting the market has been picture perfect so far IMO.
Again, I haven't commented much lately as EI and Bama have been doing a great job on their own providing top notch DD. Really looking forward to how this pans out, but working through Univision directly for the Miss Pompis contest is huge.
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