I believe "stocks004" has it correct in that you must believe in their technology, and managements ability to bring it to market. However, as a public company, there are many other challenges to contend with. Don't forget, this company has a long history... Still, the right people want this product on the market....if it makes it there, she'll go from an unknown to a widely celebrated company...a darling in the industry. Theres a great deal that has be done before reaching that stardom, but the potential is there. In the mean time, the bet isn't whether or not the product survives, it's whether or not the company does. If you are willing to make a bet, view it this way... It's a true risk reward scenario .... The technology is a game changer...if you own enough, and they succeed, it can be a life changer. This is just my humble opinion and by no means a recommendation.!!!