Thats how it goes with fluff news. You only have so much you can PR. As an example, one of the big boards I follow, trades $56, with tens of millions in net earnings quarterly, has bought out 3 companies in the last month and a half. Each acquisition was $150 million to $500 million cash. All three are millions in positive net earnings. They have released half of the PRs that APCX have released.