ddm - Yea I think the company does kind of go too far in their grouping of the Smokers Option with the well known electronic cigarette, but then again those two different kinds of cig hold together more of a dissimilar characteristic versus a normal cigarette than they do against each other so I think it is fine, for now to call the Smokers Option an 'ecig', whatever.
I think once the 'REAL' is out and selling globally, they should no longer call the Smokers Option an 'ecig' in order to make the 'REAL' ecig stand out better on its own; for that is the true money maker. Smokers Option will get more popular and catch on over time but I think you are right that for now sales will be weak.
I do not think that financials, if the report ever exists, will be too terrible. I think that as with most startup companies, there are two main phases whereby the company loses most of its investment capital and/or money on the balance sheet (or going more into debt); first phase is R&D and product development and second phase is marketing and distribution. Phase one is basically complete so that was the long drawn out tough 2 years of watching dilution and promises, that should be over now in the coming weeks, very exciting. So, in this interim time, I cannot beleive that the company spent a whole lot of money and if they sold a decent number of Smokers Option packs in stores/vending machines then the margin could very easily be positive, though I still do not think it was probably enough to make a significant dent into their liabilities which stand at close to $2M+.
As for phase 2, the marketing will be very very costly so that is another story BUT if they are ramping up sales in Belgium, Europe, etc with the Smokers Option, they get even some traffic to the new web store to sell the launch of the 'REAL' who knows, 2011 could be a strong year for them in which they could focus on paying off their debt and breaking even, that would huge as then there would be actual tangible book value (assets on the balance sheet) and the stock would be worth a few pennies easily.
I too think that revs will be in that $300K ballpark, in my mind in a range from $100K to $500K. I would be very positively surprised if revs got even close to $1M as I would be very negatively surprised if revs were pathetic at or under $77K.
Im looking primarily for ANY financial report, if it eventually exists (even if it shows a loss) then I will be happy with the stock/company. Secondarily, looking for a slight uptick in margins and hoping for say revs of $500K in order to bring the stock over one penny; that would be a very solid report IMO.
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