How long is it going to be a start-up? Forever. Its an idea, not a product or a service. Its been hyped and sold as an idea for over a year now to a healthly turnover of buyers. An occasional PR about an upcoming event, a trip to China or Spain to draw attention, a WSJ ad, Twitter, a pending audit, etc, etc. Somebody show me where GOIG has sold anything. That being said, buy it now - it will go up, that's the only thing close to certain about this number.