Obviously its a 12 pack of gum with however many in each pack. They had this up as a option last time before they had the issues and removed it.
I'm going to bet a lot of people will chew this gum instead of other products, its convenient and easy to use. Plus the whole ACAI helps metabolize etc. etc. Why wouldn't someone want to take advantage of that.
Its pretty cheap if you think about it, i know i buy gum a lot for fresh breath, so why not buy gum that might tastes great, smell great and also give me a healthier ME!