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Replies to #39404 on One Step Ahead
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joye1

04/18/05 1:19 PM

#39405 RE: joye1 #39404

NEOM / today's news

NEOMedia Names Martin N. Copus To Lead Worldwide PaperClick Business; Global Marketing Expert and Mobile Marketing Pioneer Named COO and Head of Wireless Business Unit

FT. MYERS, Fla., Apr 18, 2005 (BUSINESS WIRE) --

NEOMedia Technologies, Inc. (OTC BB:NEOM), an innovator in wireless services and patented technologies that provide automatic links to Internet-based information, today named Martin N. Copus, a global and interactive marketing executive who has worked with many of the world's leading brands, as its COO and to the newly-created position of chief executive of its PaperClick wireless business unit.

The announcement was made by Charles T. Jensen, President and CEO of NEOMedia, to whom Mr. Copus will report and who previously also held the COO title.

As U.K. managing director of 12Snap, an internationally-acclaimed, award-winning mobile marketing company focusing on wireless channels, Mr. Copus led development and implementation of interactive marketing programs for major blue-chip companies including McDonald's(R) (NYSE: MCD), Kellogg(R) (NYSE: K), Procter & Gamble(R) (NYSE: PG), Coca-Cola(R) (NYSE: KO), Safeway(R) (NYSE: SWY), Budweiser(R) (NYSE: BUD), and 20th Century Fox(R). He also supervised the world's largest text-and-win promotion for Walkers(R) (Frito-Lay(R)), which was featured on more than a quarter-billion packs and which delivered text credits over-the-air directly into consumers' accounts.

Subject to authorization, Mr. Copus will relocate to Fort Myers from London, where he will be responsible for NEOMedia's worldwide PaperClick(R) business, overseeing the sales, technical, and marketing staffs in Chicago, Fort Myers and London, together with the company's international network of value-added resellers.

NEOMedia's patented PaperClick applications turn cell phones into bar code-scanning marketing tools, connecting global marketers' consumers directly to customized content on the mobile Web via mobile phones and other Web-enabled mobile wireless devices including Blackberry's(R) and other PDA's.

'A Highly-Experienced Executive'

"Martin Copus is a highly-experienced executive with an impressive marketing services resume spanning nearly 25 years," said Mr. Jensen. "He has led successful product launches and marketing efforts in the U.S., Europe, the Middle East and Asia, and is known as someone who achieves goals across international borders. We welcome him to NEOMedia and to leading the drive to develop and market our PaperClick wireless services worldwide."

Prior to running the U.K. operations of 12Snap, Mr. Copus's background included assignments as executive director of Huntsworth PLC, a marketing services group listed on the main board of the London Stock Exchange; Worldwide Board Director of Interpublic Group's Ammirati Puris Lintas advertising unit; and senior vice president of Leo Burnett Company Inc., Chicago, responsible for its Marlboro(R) USA advertising and marketing services account.

'PaperClick - a Groundbreaking Technology'

"I am very excited about helping realize the global promise of NEOMedia's PaperClick suite of wireless applications," said Mr. Copus. "This is a groundbreaking technology that can change how we live."

"Through the partnership agreement with 12Snap, I've worked for more than a year with NEOMedia's management - CEO Chuck Jensen, and company founder and Chairman Chas Fritz - and am looking forward to joining them full time to help make PaperClick the go-to component of the mobile marketing and CRM (Customer Relationship Marketing) boom in the U.S. as well as the mobile-mature markets of Europe," he said.

PaperClick Wireless Technology

The patented PaperClick mobile marketing applications provide one-click links from popular mobile/cell phones to mobile Internet content:

- PaperClick Mobile Go-Window(TM), which links consumers to the mobile web via brand names and tag lines (registered in the PaperClick WordRegistry(TM)) entered in a horizontal text-entry bar on the screen of a wireless device, and

- PaperClick for Camera Phones(TM)__ which provides mobile Internet connection by the handset camera clicking on a barcode - either already-in-the-market one-dimensional UPC, EAN, JAN and ISBN codes, or two-dimensional codes created and placed on packaging, literature, ads, posters, etc.

About NEOMedia Technologies, Inc.

NEOMedia Technologies, Inc. ( www.NEOM.com ) is a developer and international marketer of software and patented technologies, including PaperClick ( www.PaperClick.com ) for Camera Phones(TM) and the PaperClick Mobile Go-Window, which link products, print and physical objects directly to targeted online data. NEOMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.

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Bo14172

04/18/05 4:50 PM

#39409 RE: joye1 #39404

Joye & Diamondintheruff...

Both nice. Took a much needed board break here. 75 degrees and nothing but sun does that to a guy. : ) Sincerely hope April is a sign of things to come weather wise. Last year was a total wash.

I'm starting to believe you about NEOM Joye. Some money may be going into good longterm promising plays I mentioned before. NEOM may well be one of them.

Diamondintheruff...I know SMTR was mentioned before. Even before I was fully introduced to the smaller market, SMTR and I crossed paths. It traded in the low .30's and high .20's then with the same promises you read about now.

Don't get me wrong, the technology itself is very impressive but one thing has hurt SMTR to date: Passive detection systems. When I invested in them 2 1/2 years ago or so, there was a question which way manufacturers would go, passive systems or component systems (ie Smartire). From then until now, auto manufacturers chose their own passive technology to determine whether tire pressure is low.

An example of what I mean by a passive system, is one where the vehicle's ICU (computer) would detect if one wheel is travelling at a different revolution per minute than the others. Over a period of time if this difference was still showing or increased, the warning for low tire pressure will come on. For now many manufacturers chose this route for tire pressure. They simply integrated this into the computer systems of the vehicle rather than use an external component specific for that task.

If the government mandates auto manufacturers have a separate component tire pressure sensor, then SMTR has a very bright future. If not, they still may grow within the "afternarket" arena and use in motorcycles and RV's. I haven't followed them much lately. Since the trend down from the high .20's I haven't looked at them much.

Hey, but who knows??

As for CMKX, not really much to add. Today in my mind was an important day. I felt filings should have occurred Friday or today whether they were good, bad or ugly. If they got a verbal agreement from the judge that they didn't have to file until the hearing on May 10th (don't be surprised if there is a continuance beyond that date as well) then I understand. But if I was the one making the call, the filings would have been in Friday that way there can be no argument and they will not get blindsided. Wouldn't it suck if they received an adverse decision partially because the reports due April 17, 2005 were not filed.

How many times in our personal or work lives has someone assured you of something verbally, only to somehow have the worst case of amnesia days or weeks later?

We've all been there.

I did of bit of DD on Mr. Meheu last night. To say that he was a close source to the power brokers of the WORLD is an understatement. It goes well beyond Mr. Hughes which is impressive enough. I even hesitate posting the few links I was reading the information was that sensitive and powerful.
If you do a search by putting in his name, take some time and read through some of the links. I'll try to bring some of his work in the business world to the board as time allows this week.

There has been something on my calender in stone for Wedneday (4-20) or I would have taken the short trek to NYC to meet Mr. Meheu as he is the guest speaker for DKE's annual meeting.

As for racing, I was routing for Bartone. Dunn can tune the hell out of a car. I saw Urban hug him. I saw the massive trailer, motorhome, cars, parts and couldn't get out of my head that we paid for everything on the screen.

I'm sure he's a nice guy, but he is the reason we are sitting BELOW .0001 right now and sitting around looking at each other waiting for SEC revocation hearings to occur. I invested in a diamond and mineral exploration company. I never meant my money to be the personal lottery to a small group of people and finance and NHRA team.

Where would we and CMKX be now if Mr. Meheu and Atty Stocklein didn't come on board in February?

Don't answer I already know. (Titanic theme song is playing in the background).

Bo : )