The pps is reflected by what someone else is willing to pay for your shares. The company has nothing to do with the transactions that take place on a day to day basis.
I believe my shares are worth much more, so I will not sell until someone else is willing to pay me what I think they are worth.
It is called a free-market. You can't just say that the pps should be higher and "Vuala!", the pps goes up several thousand percent.
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