Before DA was focused on the new store...
He was focused on 20 million shares + $5000 to Obsidian Financial Corp to promote the most recent pump and dump. DA as a previous MM knows good and well how this works, and that maneuver was not to the benefit of shareholders. IMO the whole encounter can be summed up by the insult to shareholders on Twitter following the decline following the conference call. Some progress being made in growth and brand recognition, but too much dilution and hype without concrete financial results to get there. I'm not expecting NYSE standards, just back up the talk you put out there.
A gamble/risk is one thing: that is when we try to infer how good sales of the product may be based on our own intuition and without information. What we have here is a failure to communicate or worse, which is saying one thing and appearing to do another. IMO financials will be disappointing again despite the hype, and I can never ever ever imagine a good reason to dilute to a promoter. DA has a long way to go to regain my trust.