The best part is in the chronology, talking about February 23, he says: "Then—and this is where it starts sounding weird to me ..."
It STARTS getting wierd on February 23? We have been living in the Twilight Zone for a month and he thinks it just started to get weird? Maybe he is a native of the Twilight Zone, but it is unfamilar territory for me.
Indeed, they picked up the gun and shot themselves.
Why didn't they find another way of finding information. They could have gone and counted number plates on a bus line with CCME screens and found independently.
Why was their only way of debunking CCME getting a marketing doc? Poor researchers indeed.
Why did they choose CCME? Nobody forced them to. Their choice. They had infinite research time - if it was a fraud there was money to be made whenever brought to light - they couldn't even keep the short on - real conviction shorting.