You are the only person on this board that cares what time the store opened. Quit b!7ch3n about it already. I believe the store hours are 10-7 the last time I checked. There was no FANFARE because it wasn't the GRAND Opening. It was simply open and they were still fine tuning the displays and working out last minute kinks. People were able to come in if they wanted...so the store was and more importantly IS open.