The fact that the products they haven't (or are currently working on) like incredigloves to cater to people that play snowsports/hikers/MILITARY. If you own a pair of their socks then you know where i'm coming from. If i had the same type of comfort for my hands that they provide with their socks then i'd be in heaven :)
use level 2 then you know what we are talking about. i'm sure you thought the same thing when pena was selling but no that wasn't dilution ;P just gotta keep an eye on doms he's the axe here