why do you think that a comercial run in the West Indies means it is running all over the world?
I am glad that there is a commercial though!
All it means that the cost of air time in the WI is very cheap. Could be testing the commercial for response rate - I guess there is a fairly large older population and also responsive medical networks to handle the MDHI product and associated calls for help.
You have to tune the message in the commercial a number of times to get optimum call ins - plus vary the network and time of showing before investing real money on air time. Takes 3-6 months at least.
This is all upfront cost that YESDTC is paying fro as far as I know, if they get it right (they have partners who are the real experts in this) , then they can make a lot of money but it is very much font loaded cost basis. After the commercial is tuned and test marketed for c 3 months the on going cost of air time should be covered by income,
I am expecting a Q4 loss based on the costs of so many new products (nutrifusion, Medipendent), but hopefully decent revenues from more mature products (Wordsmart).
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