DMD $$ LIVESTRONG.COM Announces Momentous Activity Spike for Food and Fitness Date : 02/23/2011 @ 6:00AM Source : Business Wire Stock : LIVESTRONG.COM (DMD) Quote : 22.06 -0.82 (-3.58%) @ 2:21PM
LIVESTRONG.COM Announces Momentous Activity Spike for Food and Fitness Demand Media Inc. Common Stock (NYSE:DMD) Intraday Stock Chart
Today : Wednesday 23 February 2011 Click Here for more Demand Media Inc. Common Stock Charts.
LIVESTRONGSM.COM, a Demand Media® (NYSE: DMD) property and destination for all-things food, fitness and healthy living, revealed today that millions rely on LIVESTRONG.COM as their definitive online resource for setting, and sticking to nutrition and fitness goals this year. With over 12 million unique visitors in January 2011, LIVESTRONG.COM reached an all-time traffic high and became the largest single website in the United States in the health category according to comScore®.
“LIVESTRONG.COM is dedicated to changing lives and empowering people to make healthy decisions,” said Lance Armstrong, advisory board chairman for LIVESTRONG.COM and Lance Armstrong Foundation founder and chairman. “It has been a great experience partnering with Demand Media, as we have worked together to create and build LIVESTRONG.COM to be a practical resource that helps people to achieve their goals. Because nutrition and exercise can lead to lowering your risk of many diseases, cancer being one of them, it’s important that we fight back by helping people reduce their risk through healthy lifestyle choices.”
Three million registered users—more than 182,000 of which signed up in January alone—utilize LIVESTRONG.COM’s interactive tools, trusted information and engaged community as an essential part of their daily routine for healthy living. The ever-evolving suite of apps and tools fulfill an increasing demand for on-the-go support and information. So far, LIVESTRONG.COM and its popular tools have reached a number of significant milestones:
* The LIVESTRONG.COM Calorie Tracker™ became the top grossing paid app in the health category in the month of January. According to iTunes, it ranks as the #5 most popular paid iPad app and #49 most popular paid iPhone app of all time - across all categories. * Approximately 3.7 billion calories were tracked on MyPlate™ in the month of January. * LIVESTRONG.COM members burned more than 600 million calories in the month of January. * The LIVESTRONG.COM community lost more than 362,000 pounds in the month of January. * LIVESTRONG.COM members have collectively tracked the foods they’ve eaten more than 320 million times since July of 2006. * More than 300,000 recipes have been added to the site by active LIVESTRONG.COM community members since the recipes tool was launched in December 2009. * The LIVESTRONG.COM MyQuit Coach™ reached the #8 most popular paid mobile app in the health category for two consecutive weeks in January – according to iTunes. * According to the LIVESTRONG.COM food database: tracking of Mexican 7 Layer Dip went up 519% on Super Bowl Sunday 2011. Bananas are currently the #1 food item consumed by the LIVESTRONG.COM community.
“What makes LIVESTRONG.COM unique is that we continue to deliver the best tools to keep our members motivated, engaged and informed. Our active community has the ability to track the foods they’re consuming as well as their fitness activities, so they can monitor progress and remain motivated to live their best life,” said Dan Brian, general manager of LIVESTRONG.COM. “Our mission is to continue listening to our community, so we can deliver relevant, trusted information and tools that will inspire them to keep coming back for more.”
Site enhancements and upcoming features
LIVESTRONG.COM knows that most people experience cravings and often make poor decisions when satisfying their urge to indulge. To help users eat responsibly when a craving hits, LIVESTRONG.COM will be launching a “Worth the Splurge” section for the MyPlate food tracking tool that will offer ‘naughty-but-nice’ alternatives to high-calorie favorites. Users who go to the “Worth the Splurge” section will be offered a variety of smarter options that appeal to all tastes and preferences.
Additionally, LIVESTRONG.COM now features an updated interface and member dashboard, making it even easier to view and interpret food and fitness activity. This all-encompassing snapshot allows users to identify and tackle areas for improvement. LIVESTRONG.COM will continue to integrate new features, and update existing favorites, as the site remains dedicated to inspire, educate and encourage its millions of users every day.
About LIVESTRONG.COM
LIVESTRONG.COM inspires and empowers people to achieve their daily goals around living healthy. The site connects visitors with useful tools, trustworthy information and a passionate, engaged community of likeminded people, who are willing to share their experiences. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com
About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action against this disease that is now the world’s leading cause of death. Founded as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand—LIVESTRONG—and is a leader in the unified global movement on behalf of the 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since inception, the organization has raised more than $350 million for the fight against cancer. For more information visit LIVESTRONG.ORG.
The Lance Armstrong Foundation entered into a licensing agreement with Demand Media in January 2008 to create a health and fitness site, LIVESTRONG.COM, which provides tools and information for people to live healthier lifestyles, in turn reducing the risk of certain diseases, including many types of cancer.
About Demand Media
Demand Media, Inc., is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, Chicago, IL, New York, NY and London, UK. For more information about Demand Media, visit: http://www.demandmedia.com
LIVESTRONG is a registered trademark of the Lance Armstrong Foundation. The Lance Armstrong Foundation is a registered 501(c)(3) under federal tax guidelines. Demand Media, Inc. and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.
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