I don't get it...looks like an entire youtube channel about truck racing....
where did you see a video about being in stores?
**edit**
I do see a couple videos where BW is telling retailers where to place the product. What a shock, he wants you to put the shots by the register. Man that college education has paid off well. It's like he's taking a page right out of the energy shot marketing guide.
I have never called this company BeeeeeBevco...but apparently thats what it is called.