This to dangle a carrot to entice registered Free members to switch to paying, and unregistered members to become registered Free members and post messages.
Each friday at 3 pm est...
When "Read more..." is clicked the following pops up,
Happy Hour is a one-hour block where everybody has the premium features enabled for them. You can do full-text searches, send private messages, read 100's of messages in one click, etc. All the groovy extras! Everything you see on the Feature Matrix. Happy Hour is every Friday, from 4-5pm EST.
When "Hide this" is clicked for a registered Free member, the alert vanishes.
When "Hide this" is clicked for an unregistered member, a varnished popup notifies user that this feature requires a safe simple quick free registration to become a Free IH member. < insert link to the registration page for Free membership >