StTropaz...I just had an interesting thought. We know about how many displays were shipped/sold to Lowes in 2010...roughly. The PRs will allow for a pretty solid number on that. We know when they were shipped and can deduct for (using the same PRs) what else was being shipped/sold at the same time. With a little bit of math using a 30-40 net due, I am betting I can come up with the average REAL actual cost of an Expo Lowes display within a couple bucks. We both know the company will be fortunate to have earned a third of that $6M projected Lowes revenue in ALL of 2010, but now the average price per display (which some have priced as high as $600 each) will be able to be dispelled once and for all. Just for the record, I estimated the average cost at $150-$175 quite a long ways back. With almost 12K of the 20K units shipped last year and less than $2.2M in revenues almost certain, that leaves a maximum of $185-$190 each if NOTHING else was sold. IMHO.
SBB