Cramer = Shock Jock
Cramer is the "Shock Jock" of analysts and tries to get everyone worked up. In the interview, he pretended to hang himself with his necktie to demonstrate his feelings about Lucent. His whole angle is to make work people up and try to intimidate people and create "good TV". The CEO did fine in this interview. He told the story of what the company is about, how they are growing, and who they are. If you watch Cramer quite a bit you’d know that he tries to roll over on every CEO he brings on the show and THK did a much better job than most. This is because they have such a compelling story to tell and when you have a great story, even the most intimidating reporters can’t poke holes in it! I thought that they took advantage of a great opportunity to get the word out.
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