70% of O/S are own by the 3 founders and those shares are restricted (each owner can sell only 1% per quarter)
The above statement and a R/S doesn't make sense. A R/S would destroy this stock and investors would not come back for a long time. I am certain the founders are aware of this and with minimal volume they could not sell any shares for a while.
Also it makes little sense to pre-announce news and then R/S. Why pre-announce bad news? Investors will exit as soon as they find out. I doubt the company will do this.
I'm assuming once cash flow improves the company intends on buying back shares, that seems like the only logical solution here.