As with any business you do not want to grow to fast - he is taking a proactive approach
Beefing up manufacturing Key in my opinion if he can make 1 million units per month that is 12 million in the pipeline great what is 12 million * 49.99 roughly a little under 600 million in sales - so he has the manufacturing up and able to handle a massive order - overflow distribution in place ie china and facilities in US - he is taking this slow -
Infomercials Key - free advertising getting it out to the marketplace plus an added bonus sales - projected 46 million or 920,000 units - very attainable - how many products do you see that are on a infomercial and soon it winds up in stores like Rite Aid, Costco, Walgreens - Shamwow, chia pets, etc....... = additional sales Walmart as I said before is just the icing on the cake IMO - like I said before I believe that the mark up is well into the 60-80% Gross margin range and why not - nobody else has anything like this - when the competition comes out with a like product they have room to move in price
Market potential 21-30 Billion market segment in US alone
1% market share = 300 million in sales based on 30 billion
2% market share = 600 million in sales based on 30 billion
This is very attainable in my opinion within 1 to 2 years Green has a great plan and he is implementing it right now, all of the pieces of the puzzles are falling into place GLTA and GO LKEN!
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