maybe it's just the grand opening party announcement...lol
According to the Dec. CC, company is planning a party with lots of celebrities for the store opening. The 2nd store was supposed to be opening "in early February 2011".
I would have a few questions for our IR person. Who is it bwt? This is the third PR since the company announced that it "...will provide investors a dedicated phone number for all investor inquiries that will be included on subsequent press releases..."