Correct. Recycling is different than Waste-to-energy, which is why WMI breaks them out separately in their 2010 Sustainability Report. You might want to check it out so you better understand where JBI is going to fit in.
Go to the Waste Management Inc. website, they have a whole list of waste to fuel or waste to energy projects, are they all scams? WM certainly invest a lot of money into them. I think JBI will fit in very nicely with their corporate goals regarding green technology.