Golf, I agee. Bubble packaging does not seem appropriate for a $500.00 camera. Maybe the reasoning behind that choice is that the product can be viewed without the consumer opening up the box. This way the consumer can see how simple and well made the product is. I have a little experience in retail and a lot of products are "ruined" simply because the packaging is destroyed. This would certainly save the retailer from having to send the product back for repackaging. However, it does give the product a "cheaper" appearance. SH
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