"We have never done this before, but we promise not to do it again."
Not quite. In this case Intel fully admits they did it and believes there's nothing wrong with it, but they won't do it again.
The big thing that I was worried about, was IF the Japanese had forbidden further use of the intel inside campaign, then intel would have to cancel th intel inside discounts, which rebate a portion of the advertising fees if intel products are featured. According to this story, http://biz.yahoo.com/ap/050331/intel_fair_trade.html?.v=4 while intel can not require a shop to be intel only, they can still do so, if they desire, and are still allowed to participate in the intel inside campaign to whatever extent they want to.
Oh yeah, and the "few thousand dollar fine", should really hurt the companies bottom line (cough) :-)
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