KGEM asked: Increase the high-margin consumable and support products offerings. Does anyone have any idea what these might be?
From The Business Plan: RECURRING REVENUE: The System has several high margin recurring revenue components: i) Consumable products - certified clean water systems, water filters and microbial testing vials; ii) System support equipment; iii) Software support and MICROBE LIBRARY updates; and iv) Annual maintenance agreements. MIT projects this revenue segment to initially contribute ten percent of total near-term sales and grow to thirty percent of revenue within five years.
Of course, none of this will produce revenue until they actually sell some systems.