the simplistic characterization of DD you provide, imo, lacks the appreciation of how many forms of information can be DD:
here's some things "spoken" about by CEO, then delivered...pretty awesome record, i'd say, and thus, imo, STRONG indicators/DD are things that CEO does talk about (pay particular attention to every artist/video/promotion that was talked about by CEO and then delivered):
one's lack of appreciation how some information is valuable DD... doesn't eliminate that particular item from being important DD for others who come with experience in business and stocks which allow them to appreciate the same.
in other words, I'll decide what I'll consider DD, thanks...