I dont think they want to make a big deal about the two parts of their business to the advertising world. I know it made me pause when I first looked at the stock. Paint and ground breaking software did not seem to go together at first glance. Sure glad I got past the first look.
When the merger between BSDS and Neom is completed there will still remain the empty BSDS shell. I have in the past been commissioned by two firms wanting to go public to find them a empty shell. Judging by that prior experience I would assume that the BSDS shell would be worth a minimum of $250k providing that Neom leaves it debt free and even removing BSDS tax carry forward losses. I would imagine that some day in the near future Neom might utilize this situation and do something like a 20 to 1 dividend spinout of NMPR into the old BSDS shell. Then the new company would be a separate entity free to trade on the over the counter market.