Replies to post #37884 on One Step Ahead

[joye1]

Bo...NEOM / News ... Very good

Foote Cone & Belding and NeoMedia Form Mobile Marketing Alliance to Bring Patented PaperClick Services to Brand Marketers Worldwide

March 29, 2005 10:07:01 (ET)


NEW YORK & FT. MYERS, Fla., Mar 29, 2005 (BUSINESS WIRE) -- Foote Cone & Belding, a division of FCB Worldwide LLC, and NeoMedia Technologies, Inc. (NEOM, Trade), an innovator in mobile marketing services that provide automatic links to Internet-based information, today announced a co-marketing agreement centered on NeoMedia's patented PaperClick(R) technology platform.

Developed by NeoMedia, PaperClick Mobile Marketing Services offers the tools and support needed to establish and maintain one-on-one business-to-consumer contact through cell phones and Web-enabled mobile wireless devices, such as Blackberry's(R), SmartPhones and other PDA's.

The agreement calls for Foote Cone & Belding to work with NeoMedia to develop opportunities and marketing campaigns utilizing PaperClick, and facilitate the introduction of NeoMedia and PaperClick in the mobile telecommunications industry. NeoMedia will provide technical and sales support for presentations and marketing programs co-developed for Foote Cone & Belding clients and work with Foote Cone & Belding to explore and create marketing opportunities and innovative solutions for its business customers.

Foote Cone & Belding and NeoMedia will team for co-marketing and sales efforts in the U.S., as well as in Europe, the Middle East, Africa and Latin America.

"Co-Marketing Mobile Marketing Together"

"NeoMedia and Foote Cone & Belding will now co-market the concepts and tools that comprise our state-of-the-art mobile marketing solution together to a global base of clients who believe in this 21st Century, interactive approach," said Charles T. Jensen, NeoMedia's president and CEO.

"Foote Cone & Belding has a world-class staff and a sophisticated international client looking for the type of edge that PaperClick can provide," he said. "We welcome the opportunity to work with Foote Cone & Belding and to showcase PaperClick's marketing power and potential."

PaperClick technologies enable marketers to link targeted customers directly to Web content in one "click." The patented PaperClick technologies marketed by NeoMedia and Foote Cone & Belding include:

- Word Activation, with brand names and tag lines registered in the PaperClick WordRegistry(TM) to be entered in the PaperClick Mobile Go-Window(TM), a horizontal text-entry bar on the screen of a wireless device, for a one-click link to content from marketers;

- Created Code Activation, with two-dimensional PaperClick codes created and placed on packaging, literature, ads, posters, etc., to provides a one-click link to marketers' content via popular mobile phones;

- Existing Code Activation, with the ability to use a camera phone to "take a picture" of already-in-the-market UPC, EAN, JAN and ISBN codes to link to content from marketers.

"Possibilities with PaperClick Go On and On"

"Mobile marketing is increasingly becoming an important tool in our arsenal for clients around the world. In this new frontier we are continually evaluating partners and techniques in order to give our clients a true competitive advantage. With PaperClick, a brand can instantly let a targeted customer enter a contest, buy a movie ticket or get a coupon through their mobile devices. The possibilities go on and on," Pam Larrick, chairman and CEO of FCBi, the direct, digital and customer relations arm of Foote Cone & Belding.

About FCB

Founded in 1873, Foot Cone & Belding (www.fcb.com) is world's second oldest advertising agency, a division of FCB Worldwide LLC, and part of the Interpublic Group of Companies, Inc. (IPG, Trade). FCB is one of the largest agency brands in the world, with more than 196 offices servicing clients in 110 countries, and a worldwide client roster that includes SC Johnson & Son, Beiersdorf, Yum! Brands, Hewlett-Packard, and Kraft Foods.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies, including PaperClick (www.PaperClick.com) PaperClick for Camera Phones and the PaperClick Mobile Go-Window, which link products, print and physical objects directly to targeted online data. NeoMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

PaperClick is a registered trademark, and PaperClick For Camera Phones, PaperClick Mobile Go-Window and PaperClick WordRegistry are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

SOURCE: Foote Cone & Belding & NeoMedia Technologies, Inc.


Foote Cone & Belding
Maureen Shillet, 212-885-3352
[e-mail]
or
NeoMedia Technologies, Inc
Charles T. Jensen, 239-337-3434
[e-mail]
or
The Kaminer Group
David A. Kaminer, 914-684-1934
[e-mail]

Copyright Business Wire 2005