I agree, look at JB3729's short friend in this context: there are many actors upon the investment stage that play a different part than what they feel. It is when they begin to feel they are that part, not themselves, that it makes a big difference. They may say they know the fundamentals, and they may say that they have understanding, but if they do not act in that way, then that is a graver problem, because it is not done in ignorance but fear, panic or greed.