That's a pretty big leap of faith! If you seriously want to contemplate market reaction, it might be better to consider that those numbers you are crunching are based on around a 100% market penetration, for a product that apparently hasn't even begun being marketed yet.
Just say'n, only because....
You started out by saying "Am I looking at this right?" ... but that was probably rhetorical, lol.
:-)
GLTA
Am I looking at this right? Freedom will offer the "The Grease Separator" to over 40,000 Florida restaurants alone! We believe it saves the average "full-service" restaurant thousands of dollars in both lost time and service calls----Our management estimates that at $700 per unit retail and gross margin of up to 70% this represents a huge untapped revenue stream for the company," said Borish. 40,000 X $700.00 x 70%= 19,600,000. And we are trading around .033? Dont think the 3rees will last very long tomorrow