Agreed. The company for the past year, has published their anticipated hopes/progress. For what ever reason (and there could be hundreds, legitimate and not legit) events to fruition has not happened to the extent as published (anticipated hopes/progress PR's).
The chasm we face now is do we wait and see if they can build the foundation, build on the foundation and grow to a substantial player in the industry. While there is evidence that support this as non-event potential, the product is good. Whether the business plan (laid out marketing studies, potential sales based on consumer response, local, then regional testing to validate the data, and then growth to national) was well thought out with forward movement based on consumer indicators or just "it'll go", I hesitate to make such a judgement. Although, again, evidence shows agressiveness in distribution has exceeded funding / planned funding from sales to assist in forward growth.
All said and done, it is a wait and see if the "plan" can be salvaged / rerouted onto the road to success.
Management has to be smarter than they have shown to be.