Even JN, the King of Unattainable Revenue Targets feels that $10 million in 2011 is "remote". In JN speak that means no chance in H-E Double Hockey Sticks. They have already stated that sales from the initial TV campaing were less than stellar. Maybe moving the call center in-house will improve the numbers, but expecting this company to go from less than one million per year in sales to $10 million is a bit much. This company may well have a bright future, but you need to set realistic expectations or you're going to be sorely disappointed.