Yeah...I got that part, but level 2 is part of that program and I just think they would be doing themselves a huge favor to dress it up a bit. A different, new look suggests a new product, even if it's not. Perception is everything when it comes to trading software. We know it works good provided the feed coming in is adequate so I say dress that sucker up and impress people. Everyone feels better about spending money for something when it looks nice.
I know the trading platform is only a small part of all that they have going on, but the profit margins on it are substantial. It takes very little manpower to keep it running, and basically it just brings in money. If they could become their own data provider, as was talked about once upon a time, that would make it even better.
This is a big year for Ben IMO. He's been at the helm long enough now to not be considered "new" to the position, and the guy that inherited Dru's mess. Time for him to step up and git' er done!!!
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