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just_an_ant

01/06/11 10:17 PM

#156834 RE: J-Rhino #156826

Two way street with retailer......

You can't do a DRTV for 3 stores.......

Lowes won't approve 'logo' use for such a thing; it has too many far reaching implications.....

Cost/benefit wouldn't make sense either....

Now roll out something 'regionally' to most all Lowes stores and I think it makes sense

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Seems WNBD is being as aggressive as it can within reasons and compliance of the store manager and regional? buyer (and overall Corporate Lowes). imo.
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Tiburon99

01/07/11 9:21 AM

#156870 RE: J-Rhino #156826

My thoughts on the DRTV beeing run while we are in the first 3 stores is , NO, wait for wider coverage first, then, wamo