chwdrhed, I agree that bashers and pumpers are terms that shouldn't be used but long and short aren't always accurate either.
I have held some shares of CMKX for a long time but yet I have a negative opinion of it. Using "short" has a connotation that the person is "short the stock" which IMO is highly unlikely.
There's always "True Longs" like the PCBM/SRCI faithful used to be called. JMO