Duane Reade PR November 5, 2010
Winning Brands, manufacturer of Winning Colours Stain Remover, World's Most Versatile Cleaning Solution!(TM), www.WinningColours.com will be adding 100 points of sale in New York via leading New York pharmacy group Duane Reade starting January 2011.
The stores will carry the new Winning Colours Stain Remover "12-unit display pak" containing handy 4 fl.oz. bottles designed for tight spaces and busy lives. "Some New Yorkers already know about Winning Colours for paint mess clean-ups, but there are a thousand more drips, drops and disasters at home, work, for patient care and on-the-go that make this a great fit for Duane Reade shoppers," remarks Winning Brands CEO Eric Lehner. "The urban experience calls for compact, convenient solutions wherever possible. Reaching for the power, versatility and skin-friendliness of Winning Colours' 4 fl. oz. handy size will be a natural thing for pharmacy shoppers to do," Mr. Lehner adds. Lorne Kelly, Winning Brands' Product Training Director, provides Winning Colours field support to stores. He describes Winning Brands' goal for this new relationship: "If we do our job right, consumers will associate the satisfaction of stain rescue not only with Winning Colours Stain Remover, but also with the retailer who brought them this solution -- Duane Reade. A retailer who brings New Yorkers the world's most versatile cleaning solution in a hundred convenient locations throughout the city will become strongly associated with this satisfaction in the consumer's mind. We'll work hard to be a great vendor to Duane Reade."