JBI were able to get a blending site, for next to nothing. The fuel does not need to be refined. Why sell it to a fuel blending facility when you can blend it yourself and keep those profits.
Colin, also has a lot of contacts, has worked closely with government officials in the past on fuel related issues, and will be more of an asset in selling the fuel and working with whatever current buyers may be lined up and with buyers in the future, he is an oil person, that is his greatest benefit to the company. I think the blending is something he has a hand in but more of it would be in overseeing the process.