"As sunspotter put it, "A canadian hedge fund" bought $250K worth of PR for this stock. One can't say anything about whether they would profit more from an up or down movement in the stock, because a hedge fund could profit from a move in either direction."
If this statement proves to be true then you can bet they made money both ways. They sold into the run and shorted it on the way down. They can cover the short position and will still have a bag load of money to show from their 250K investment.