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Basser1

12/27/10 9:11 PM

#195056 RE: LC-GATOR #195049

I put up OLD PR's?????? Have I posted anything from 2006 or 2007???? This pr was released on December 21st and I case it is real hard to figure out that is six days old and just happened to have the Christmas holidays in there also where most people were out shopping at Target or Toys R Us. I don't know where a 6 day old pr is considered old news.

Now you say that there is no market for the licensed caskets even though Matthews thought that you were wrong on that account since they signed an LOU with Eternal Image to buy 2000 Vatican caskets a year. Now if the casket buisiness is going down and the trend is heading for more cremations these columbariums are just the ticket for storage of the urns. These can be easily located in the churches and it not only provides income for the church when people buy a space for their urn but they also provide a convienient place for people to visit their loved ones when they are attending services at the church.

Perhaps you are just having a hard time taking in the price ranges for these structures so let me refresh a bit here, they run from a baseline price of 10K up to the high range of 250K. Given these price ranges how many of the 250K columbariums would need to be sold to generate a million dollars of revenue?????

Given the fact that the columbaria that EI will be having manufactured by Beautiful Woods will be VOF licensed and have Vatican imagery it seems reasonable to assume that if the people of the church were to look at the VOF urns and think they might be a good fit.

So NO I DON"T think that a 6 day old press release is old news in the least. Now the stuff that gets put up from 2006-7 is something that I TOTALLY THINK IS OLD NEWS AND REALLY HAS NO PLACE HERE!!!!!

jmho

Basser

midrew

12/28/10 8:13 AM

#195064 RE: LC-GATOR #195049

"I see we're putting up an old press release.."

Gotta fill space, as there is really nothing going on within the company. There are a lot of conjectures, but I think everything is at a standstill or dead. I don't think anything significantly will come from this Matthews relationship. Some have incorrectly stated EI has sold them 500 caskets, when in reality they have sold zero, and holding.

And you ar right, you have people counting revenue streams when there are no sales. Haven't figured that one out in 5 years.


"EI HAS HAD SO MUCH EXPOSURE IN THE PAST, IT'S UNREAL. FROM TV COMMERCIALS, NEWSPAPER ARTICLES, TRADE SHOWS AND BASEBALL GREATS. YET, THEY STILL HAVEN'T BEEN ABLE TO MAKE THINGS WORK. "

It doesn't get any bigger than numerous airings on ESPN. The network did a nice job on that. And as we have learned, not enough interest in that line or any other. Look how big collegiate football and basketball are in this country. Zero sales. But hey, push those aside and bring on Kiss caskets. I'm sure this will be another revenue stream with no sales. Some will always run with the flavor of the month, and then soon replace it with the next great reelationship EI "developes".