No one's talking about a PR with the details of the license roadog. They're wondering why there was no PR that there now exists a licensing deal with eBay. Under your logic Neomedia also would not have PRd that they licensed to Scanbuy..
The PR was contractual restricted by naming the entire contract as confidential.
Today, everyone negotiates most favored customer (MFC) and price reductions clause (PRC). While legally shaky, in my opinion, these best-price clauses mean everyone pays the same thing. The problem becomes when one party starts al-a-carteing and then wants MFC pricing.