wd, I think most scenarios like the one you described would involve private companies, because that's the nature of the process - somebody has an idea, they work on it, make some mistakes, learn from them, get it right eventually, and then catch the attention of a "big dog" (or I suppose a waterdog), and then all of a sudden a star is born. All of the early stages are way under the radar.
The path of AsepticSure has been similar as far as development, but since we're a public company, all of the above has happened with the burden of regulatory scrutiny, and the understandable and legitimate expectations of shareholders to be informed and to comment and criticize. This has placed a tremendous pressure on management, that would not ususlly accompany this stage in a company's development.
If we would put this into perspective, I think a lot of the complaining about missteps and missed timelines that are normal for this stage would diminish.