It hurts potential for repeat sales imo, except for the convenience factor (of already being there). But consumers imo will notice a price difference of $1.00 on a product that is suppose to be $3.99. I think natural to see them gravitate to other stores where it is $3.99.
It's also likely if they do gravitate to other stores (say a paint or hardware) they may discover the larger 30.7 oz bottle for $9.99 MSRP (or again maybe slightly higher, but a better deal per an oz basis).
I think we are doing okay in Spartans, not great, but if they don't have too high of expectations and WC gains more legs in USA in 2011 (which it should imo), I think it will help create more opportunities for them inside their stores; but eventually they will have hard time when (and if) if gets competitive keeping it at that price of $4.99.
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