in your opinion, what makes LULUlemon this successful? 175,000,000 dollar in earnings in 3 months. A 52% growth quarter over prior! unheard of.
Without that high an SEO functionality (womens workout clothes, womens activewear and women's exercise clothing either ended up on page 2-3 on google, or I didnt find it at all going through more pages) and without much advertising if any. I've never seen a commercial on TV, ever; so theres practically no advertising that Im aware of. I had never even heard of lulu until I came across another retailer that compared its products to theirs and even proving to me that the other brand was better.