its starting now.. More and more stores are doing Merry Christmas Im seeing it more on TV ads as well..I have always been of the mind that PC is just a way of saying think what we tell you.. It has never worked and it will never work,, As long as people want something better for their lives and families ,,The only ones that follow that crap are those that cant think for themselves and need to be accepted by their so called peers..The druggies and wastes of the planet WORK is a four letter word to them unless somebody else is doing it for them