It is a commercial geared toward youth. It is a family movie. Parents will be with their kids watching as a captive audience. I don't think you could ask for better advertising...planting the seed. Target demographic is achieved.
Target demographic is achieved through the radio spots...directly to the soccer moms who will go out and buy something other than shooting games for their kids.
And don't forget we still have TV commercials to run...Sales are going to reflect the thought processes of LFBG! Very well planned.
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