No - actually - the people close to him say that he still smokes in private because he is just too ashamed to admit to it. However - if he starts using SFIO products he will have NOTHING TO BE ASHAMED OF!! (IOW) He can COME OUT OF HIDING about it. I really believe that this will happen. He really does NOT want to quit smoking (just like everyone else who now smokes). He just wants to SAFELY smoke (just like everyone else who now smokes).