In November they decided to close down (stop leasing) the Lucky 7's store and "[move] Lucky 7's Retail Store to Outlet Store Location Temporarily", meaning that now the only places to buy are online and the outlet store. They were doing this because they found the outlet generated more profit and so they're opening a second outlet instead of the previous 1 normal retail + 1 outlet structure: http://ih.advfn.com/p.php?pid=nmona&article=45297858
The transition is: 1 Outlet + 1 Normal Retail + online -> 2 Outlet + online
Unless my understanding of their current and recent situations is off...