lol....that's quite a conundrum. Personally I'd say if your vegan then yeah it would be hypocritical. I consider being labeled a "vegan" to be more then just not eating meat or dairy but an entire way of life. If you invest in SMKY then your going to want the company to succeed and if that happens its ultimately going to come at the expense of animals.
The CEO mentioned in his radio interview that the chickens are free range, which is certainly better then factory farms but didn't mention anything about the beef or pork so if those are coming from factory farms then that would really be inhumane and I doubt even the mildest vegans would go for that, it would be the equivalent of investing in KFC.
For what its worth I'm a strict vegetarian, I don't eat meat or dairy, but I'm not radical enough to be a vegan, I don't look down on, judge or try and convert omnivores as most vegans do.
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